Archive for category Sony Ericsson

Sony Ericsson announces possible disruptions in supply

Sony Ericsson has released a statement saying that they expect problems with their supply chains in Japan. HTC have also issued a statement saying their operations were unaffected.

Many companies have announced disrupted operations due to the earthquake and the tsunami, the region that was hit is where a large part of the world’s electronics are made.

Sony Ericsson is evaluating the situation and looking for secondary suppliers of parts and places to transfer some of the component manufacturing.

HTC are saying that their operations will not be affected by the Japan earthquake and that they have a framework in place that taps a secondary supply chain in case of a natural disaster.

HTC will keep an eye on the developments in Japan and cooperate with their global supply chain and distribution partners to keep operations running smoothly.

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New announcements from Samsung and Sony

The first press conferences of MWC saw Samsung and Sony confirm new products for 2011.

Samsung released more detail on the Galaxy S II, which features a 4.3-inch super amoled plus display. This display, claim Samsung, is the best display technology in the world. The processor is also claimed to be the most powerful processor in a phone today – dual-core with 1 GB of RAM.

Other features include 1080p video recording and playback have been confirmed and Adobe Flash 10.1 for full web-browsing experience. Finally, the 3-axis Gyroscope and Accelerometer sensors are confirmed as well.

Samsung have provided the Galaxy S II with it’s own user interface which is quite different from the standard Android experience. It is fully customisable and features 4 hubs – the Reader, the Game, the Music and the Social ones. The Reader hub gives you access to Books, Magazines and Newspapers. The Social hub gives you the opportunity to connect to the people in your life via various ways – Mail, chat, video chat, all incorporated into a single app.

Security is improved too. You can find your handset on a map, remote lock, remote wipe and remotely control your phone including blacklisting certain apps you don’t want the thieves to have access to.

At their press conference Sony Ericsson announced the XPERIA Neo and the XPERIA Pro. The XPERIA Play was uncovered too. The Neo and the Pro are like smaller-screen versions of the Arc but the Pro includes a QWERTY keyboard.

The Sony Ericsson XPERIA Play has a 4″ FWVGA display and runs Android 2.3 Gingerbread which has been a customized to improve the gaming experience. It measures 119x62x16mm and weighs 175 grams. It also features a 5MP camera and comes with an 8GB microSD card.

The Sony Ericsson XPERIA Play is the first PlayStation Certified device and will have access to content from publishers like Sony Computer Entertainment, Electronic Arts, Gameloft, Namco and more.

The Sony Ericsson XPERIA Neo is much like the XPERIA Arc. It features a smaller 3.7″ FWVGA display, but still a Reality Display with Bravia Mobile engine. It’s also covered with a scratch-resistant surface.

The XPERIA Neo camera is an 8MP Exmor R unit capable of HD video recording. The onboard HDMI port can be used to display what you’ve captured on an HDTV display. The Neo is powered by the same single-core 1GHz Qualcomm MSM8255 Snapdragon processor as the Arc and runs Android 2.3 Gingerbread.

The Sony Ericsson XPERIA Pro uses an Exmor R sensor (probably 8MP but that is not confirmed yet), it has an HDMI port, DLNA and an 8GB microSD card. As mentioned earlier it also has a QWERTY keyboard.

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Sony Ericsson to launch biggest ever campaign

Sony Ericsson is planning its biggest ever marketing campaign in the UK in March to promote its Xperia Arc handset.

The Arc is the fifth Android-based Xperia phone from the company, following the X10, X10 mini, X10 mini pro and X8 last year.

It  comes with an arched body and measures 8.7mm at its thinnest point. It runs Android 2.3 and features a 4.2-inch touchscreen, 1GHz processor, 8.1-megapixel camera and HD video recording.

Sony’s Mobile BRAVIA Engine is featured, which the firm said improves the image quality, as well as Sony’s Exmor R sensor which it said improves photo and video capture in low light.

The Arc comes with on-board memory of 512MB and has support of up to 32GB. A 32GB card will come bundled with the phone as well as an HDMI cable.

UK and Ireland managing director Nathan Vautier said: “Xperia Arc is our flagship device from three key aspects – innovation, quality and design. People look at us as a brand to bring those things to market. We’re doing that and we’ll be shouting from the rooftops when we release Arc.”

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